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Global food and beverage manufacturers increased their commitment to supply chain improvements when the pandemic highlighted existing issues. The pandemic shined a spotlight on problem areas, from environmental changes to trade tensions to fluctuating regulations. Strengthening supply chains an

In this episode of The Physical Product Movement Podcast, Hannah Hong, co-founder of Must Love, talks about her experience working in brand strategy and innovation and how Must Love went from being in Southern California grocery stores to expanding nationally. Hannah also details the importance of maintaining relationships and how a chance meeting with a customer in Hawaii led to an introduction to a Costco buyer and eventually a deal. Hannah describes the challenges of distributing a temperature-controlled product like ice cream in the CPG space and how being on Shark Tank forced them to embrace D2C and perfect it.

Launching your product into the world is exciting! You receive your first orders online, get picked up by some retail stores, and before you know it, you’re growing.  At this point, many business owners think, “I’m making sales, I have customers, I must be making money right?” Well, may

Introduction The CPG Industry is rapidly changing every day with thousands of new SKUs, flavors, types, bundles, and much more in niche markets. The brands that will win will be the ones that get a handle on inventory, margins and who streamline operations.  In addition to more brands en

In 2019, Black Friday online buyers reached 93.2 million, and the sales hit an impressive figure of $7.4 billion. In 2020, these sales hit a new record of $9.0 billion in the country, and the trend doesn’t seem to slow down. What does that mean to your CPG brand? That you can boost your Black Fr

To maximize your profits, you must know exactly when and how much to order from your suppliers and co-packers. A seamless supply chain ensures that you have the materials you need to continue making and selling your products.  There can be a fine line between ordering too much and too l

Intro Why is it important to work with the right co-packer and have a great relationship with them? The obvious answer is so you can have products to sell. And that’s where it starts.  But really, it goes beyond that. Your co-packer and suppliers are your most important partners in busin

https://youtu.be/tcT6xXQBYmA Inventory and Operations Management For CPG Brands Request a 30-min Fiddle Demo: https://fiddle.io/demo Get free access to the Ultimate Supplier & Co-Packer List: https://fiddle.io/connect

What are they?  Let’s start this off by defining what a lot number is and why you should care about it.  But before we define lot numbers, we need to define lot tracking.  Lot tracking is the process or system used to track product lots or batches along the entire supply chain from th

Introduction Here at Fiddle, we help CPG founders and operations leaders scale their inventory operations.  A huge part of what you do on a daily basis involves tracking inventory levels, sales numbers, product costing, lead times, batch numbers, and more.  When you started your

As a business owner, tracking inventory and ordering supplies is one of your most essential tasks. While it may not be the most exciting of tasks, it’s essential for the success of your company.  To create a well-managed purchasing process, you need to use purchase orders. What are purchase

Are you wondering how to source functional ingredients for nutraceutical products? Nutraceutical products can provide many different physiological benefits to the body.  However, to reap the most benefits possible, you need to make sure you’re sourcing functional ingredients. Where do your