Fiddle Podcast

In this episode of the Physical Product Movement Podcast, we're joined by Chris Kirby, Founder at Ithaca Hummus. Chris talks about how, as a chef, he got burned out of the restaurant business and how he then used this love of food to identify hummus as a new potential CPG category. Learn how Chris rented a commercial camp kitchen for $200 per month to make the initial batch of product, uses farmer's markets for distribution and gets valuable, direct feedback from his customers.

In this episode of the Physical Product Movement Podcast, we’re joined by Tyler Merrick, Founder of Project 7, a brand with a social mission to fund critical areas of need... such as hunger, clean drinking water, and shelter through their keto-friendly plant-based candies and delicious gummies. Tyler uncovered his experience from "knocking it out of the park" with a pet care business he started in his twenties. Tyler then moved from that business to launch the more socially motivated brand: Project 7. Tyler talks about his brand's near-death experience and how he was able to perform a brand autopsy to figure out how to revive it, which meant reducing the number of SKUs offered to allow him to focus on a single product. In addition, Tyler shares some important lessons learned the hard way from relying too much on brick and mortar sales and how COVID reinforced that experience.

In this episode of The Physical Product Movement, we're joined by Clara Paye, CEO & Founder of UNiTE Food as she reveals how she recognized an opportunity through her dissatisfaction with the nutritional bars in the grocery aisle ... and how this inspired her to start a line of nutritional bars with culturally diverse flavors. Clara launched her food brand right as the pandemic began and immediately had to rip up her marketing plan and cancel trade show booths due to the pandemic. Given these points, Clara views the pandemic as a great equalizer for up-and-coming food brands like hers and shares all about how she was able to thrive and grow her company in the middle of such a difficult and unprecedented time.

In this episode of The Physical Product Movement, we're joined by Jeff Wiguna, CEO & Co-Founder of Kuju Coffee: a leading pour over coffee brand targeting the outdoor market. Jeff reveals the story behind Kuju Coffee, how they came up with their branding, positioning strategy and their approach to wholesale distribution. Jeff also talks about the importance of knowing your margin, understanding production capacity and why they chose to manufacture in-house.

In this episode of The Physical Product Movement, we're joined by Rob Urry, President & CEO of Kogalla to discuss how to source materials to develop awesome products, traveling to China every month to supervise manufacture and why you should ask people out for lunch.

In this episode of The Physical Product Movement, we're joined by Emily Edwards, Founder and CEO of Emily's Foods. First and foremost, Emily shares everything about her brand: Paradise Snacks, it's focused on plant based, allergy friendly treats. Emily's journey started as a social worker and followed her passion for food and more specifically: tasty desserts. Emily also uncovers why she steered away from launching a brick and mortar location and why she chose to launch a CPG product instead. Furthermore, she also gives great advice about how to connect with other food entrepreneurs and the specific communities that have been very helpful to her on this journey.

In this episode of The Physical Product Movement, we're joined by Claire Schlemme, Co-founder & CEO at Renewal Mill. Claire shares her learnings from founding an organic juice company, recognizing the large amount of food waste produced and seeing an opportunity to reuse or upcycle these byproducts. In addition, Claire shares the importance today's consumers are placing on sustainability as part of their purchasing criteria, her journey from finding a product to focus on, figuring out the manufacturing process and taking these products to market online and through retail partnerships.

In this episode of The Physical Product Movement, we're joined by Britt Whidden, Co-Founder of Gimme Some. Britt shares her difficult experience with taking over her late father's seasoning business and how this experience helped her recognize opportunities for restaurants and food trucks to productize their brand, food and ingredients.

In this episode of The Physical Product Movement, we're joined by Mark Samuel, the founder and CEO of IWON Organics. Mark reveals how he was able to spot a need in the market and develop a product to fit this market opportunity. He also shares strategies to develop wholesale and retail partnerships, and his approach to rolling up his sleeves and just getting things done.

In this episode of The Physical Product Movement, we're joined by Ynzo van Zanten, Chief Evangelist at Tony's Chocolonely... A global chocolate brand that produces a 100% hundred percent slave free product. Ynzo shares the opportunity for brands to become mission driven and how this mission needs to be baked into the company's DNA. He also shares Tony's success at promoting their mission, becoming a successful global brand all while maintaining a zero paid media policy.

In this episode of The Physical Product Movement, we're joined by Justin Fenchel, CEO and Co-founder of Future/Proof. Justin reveals how to validate your product idea quickly and inexpensively, how to make sure you're partnering with the right distributor to get your product in front of your "Target Customer" and also how to build an authentic brand.

In this episode of The Physical Product Movement, we're joined by Pelle Jørgensen, CEO and Co-Founder at Good Taste. At Vera Mexicana, Pelle shares their passion for a socially responsible and transparent supply chain. He also discusses the importance of choosing the right ingredients from suppliers, whilst building genuine partnerships whilst also detailing how they use the depth and richness of Mexican culture to build an interesting and authentic brand.