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In this episode of The Physical Product Movement, we're joined by Pete Maldonado, Co-Founder and CEO at CHOMPS. Pete shares and discusses how to connect with communities around trends to find customers in an organic and authentic way, the challenges and opportunities associated with positioning a premium product and the importance of focus and limiting SKUs to better serve your customers.

In this episode of The Physical Product Movement, we're joined by Heather Saffer, Founder at Dollop Gourmet to discuss her biggest challenges growing the brand, the benefits of appearing on Shark Tank and why Heather sold the business.

In this episode of The Physical Product Movement, we're joined by Saul Santos, Senior Principal at SAZAKA dsgn to discuss getting to know your consumer intimately, the importance of the relationship with your factory and the power of niching down in the physical product business.

In this episode of The Physical Product Movement, we're joined by Lance Williams, Co-founder of Gravel to discuss how and why they launched on Kickstarter, how to increase lifetime value and why you should stop waiting to create that product idea you have.

In this episode of The Physical Product Movement, we're joined by Rob Urry, President & CEO of Kogalla to discuss how to source materials to develop awesome products, travelling to China every month to supervise manufacture and why you should ask people out for lunch.

In this episode of The Physical Product Movement, we're joined by Colby Bauer, Co-founder of Thread Wallets to discuss how to build an authentic ecom brand, when they shifted from fulfilling orders themselves to outsourcing and what Colby would do differently if he started again.

In this episode of The Physical Product Movement, we're joined by Devin Killpack, CEO of Gathre to discuss testing physical products in retail before going online, the difference between partnering with and outsourcing to manufacturers and the importance of niche focus.